Welcome to The Bike Rack
The Bike Rack was a hypothetical company located in most major cities across the United States. This company would provide rental, repair, and retail services to those of the community. Also benefiting tourists and commuters through the rental services. The logo was created to encompass both the name and essence of the business. Thus being easily identifiable, simplistic and unique.
The Bike Rack graphic standards manual provides the guidelines and standards that are to be used thus creating the company's corporate identity. Such as logo use, stationary, uniforms, website, color usage, promotional items and others. The cover and other headers seen in the manual were spray painted by hand on concrete to create a city like feel. Also using street signage familiar to bikes and most commuters throughout the graphic standards manual, reflective stickers and poster design.
